Case Study: Girl Scouts of Northern New Jersey streamlines online camp reservations with Doubleknot

Girl Scouts of Northern New Jersey Simplifies Reservations with Doubleknot

Girl Scouts of Northern New Jersey (GSNNJ), a high-capacity council serving more than 31,000 girls across several counties, needed a simple online reservation system to open camp properties for troop and family camping. The council required customers to search availability, reserve sites, and book activities (archery, boating, swimming) in a single transaction while keeping the process easy for volunteers and facilities staff.

After vendor evaluations and volunteer usability testing, GSNNJ selected Doubleknot and launched the system in early November, with reservations live within days. The solution streamlined reservations and payments, offering flexible payment schedules with automatic reminders, full online availability and activity booking, multiple payment options, internal reporting for staff, and self-service edits—reducing administrative steps and improving the experience for both staff and volunteers.

Girl Scouts of Northern New Jersey

James Forde

Director of Girl Scout Leadership Experience