Case Study: Silver Spring Foods boosts brand awareness with Double Forte

Silver Spring Foods builds brand awareness with Double Forte, generating 2,213,887 impressions

Silver Spring Foods, a Wisconsin-based horseradish producer, faced the challenge of engaging with influencers to grow its social media following beyond its core Midwest market and increase national brand awareness. They partnered with the vendor Double Forte to execute an influencer marketing campaign focused on showcasing their product's versatility.

Double Forte developed a tailgating-themed campaign, capitalizing on a football season partnership. They selected 18 influencers across the U.S. to create unique recipes featuring Silver Spring products and share them across social media platforms. This strategy generated 66 social posts, 17 blog posts, and over 2.2 million impressions for Silver Spring Foods, successfully expanding their reach and providing them with new content for their own marketing efforts.

Silver Spring Foods