Case Study: Entertainment Software Association achieves global media buzz for E3 with Double Forte

Entertainment Software Association garners 200 billion media impressions with Double Forte

The Entertainment Software Association (ESA) engaged Double Forte to generate significant positive media attention and global buzz for its annual Electronic Entertainment Expo (E3) trade show. The challenge was to leverage the event's high profile to secure widespread coverage across consumer, entertainment, business, and trade media outlets.

Double Forte implemented a comprehensive media relations and influencer marketing solution. The team managed media credentials for thousands of applicants, staffed the event, and supported campaigns targeting top-tier journalists and influential YouTubers and Twitchers. This effort by Double Forte was highly successful, resulting in over 200 billion media impressions and attracting more than 3,200 media attendees. Social media engagement was also immense, generating 38 billion impressions and 3.8 million Twitter posts during the event.

Entertainment Software Association