Case Study: Benziger Family Winery boosts anniversary coverage with Double Forte

Benziger Family Winery earns 2.9 million impressions with Double Forte

The customer, Benziger Family Winery, a pioneer in biodynamic farming, faced the challenge of leveraging their 20th anniversary to generate media and influencer attention. Their vendor, Double Forte, had to quickly pivot their planned strategy when the COVID-19 pandemic forced the winery to close its tasting room and cancel all in-person events.

Double Forte implemented a virtual solution, hosting an online tasting and mailing wine samples to key media and influencers. This approach secured over 2.9 million impressions and 18 news articles, exceeding the brand's goals and connecting with a broader national audience than the original in-person plan would have allowed.

Benziger Family Winery