Case Study: Seattle Children's Hospital achieves $165K+ in match-eligible revenue with Double the Donation's 360MatchPro

Use of Double the Donation’s 360MatchPro Automated Matching Gift Marketing Platform

Seattle Children's Hospital partnered with Double the Donation to capture untapped matching gift revenue by integrating the vendor’s 360MatchPro automated matching gift marketing platform into its fundraising process. Facing the challenge of turning eligible donors into completed matches, the hospital sought a solution that would identify match-eligible donors at gift time and drive submissions without adding manual workload.

Double the Donation implemented 360MatchPro directly in Seattle Children’s donation flow and CRM to screen emails, surface employer matches, and send automated follow-up reminders. In under 12 months this approach identified more than $165,000 in match-eligible revenue, engaged 14K+ donors through the platform, sent 10K+ outreach emails with a 51% open rate, and saw 58% of donors access matching forms or guidance—demonstrating a clear, measurable boost in matching gift capture.

Seattle Children's Hospital