Case Study: National Multiple Sclerosis Society identifies $2.4M+ in match-eligible revenue with Double the Donation's 360MatchPro

Use of Double the Donation’s 360MatchPro Automated Matching Gift Marketing Platform

The National Multiple Sclerosis Society, the nation’s largest nonprofit focused on stopping MS, wanted to capture “low-hanging fruit” and scale incremental matching gift revenue. To do this they partnered with Double the Donation and deployed Double the Donation’s 360MatchPro automated matching gift marketing platform to integrate matching gift identification and outreach directly into their donation process.

Double the Donation implemented 360MatchPro to automatically identify match-eligible donors at gift time, integrate with the Society’s donation flow and CRM, and send targeted automated follow-ups. In under 12 months the vendor’s solution identified more than $2.4 million in match-eligible revenue, engaged 315K+ donors, sent 370K+ emails with a 52% open rate, and saw 56% of donors access matching forms or guidelines—driving increased submissions and delivering donor-level matching gift data.

National Multiple Sclerosis Society