Case Study: American Foundation for Suicide Prevention achieves $800K+ in identified match-eligible revenue with Double the Donation’s 360MatchPro

Use of Double the Donation’s 360MatchPro Automated Matching Gift Marketing Platform

The American Foundation for Suicide Prevention partnered with Double the Donation to capture “low-hanging fruit” and boost incremental revenue from employer matching gifts. Facing the challenge of identifying and converting eligible donors within their existing donation flow, AFSP implemented Double the Donation’s 360MatchPro automated matching gift marketing platform to integrate matching gift offers directly into the donor experience.

Double the Donation integrated 360MatchPro into AFSP’s donation forms and CRM to screen emails, surface employer match eligibility, automate follow-up reminders, and provide actionable analytics. As a result, AFSP identified over $800,000 in match-eligible revenue in less than 12 months, engaged 380K+ donors via 360MatchPro, sent 500K+ emails with a 53% open rate, and saw 58% of donors access matching gift forms or guidelines.

American Foundation for Suicide Prevention