Case Study: Alzheimer’s Association identifies $1.5M+ in match-eligible revenue with Double the Donation’s 360MatchPro

Use of Double the Donation’s 360MatchPro Automated Matching Gift Marketing Platform

The Alzheimer’s Association partnered with Double the Donation to capture more corporate matching gift revenue. As the leading voluntary health organization in Alzheimer’s care, support, research and advocacy, they focused on leveraging matching gift marketing and integrating matching gift asks directly into the donation process using Double the Donation’s 360MatchPro platform to identify and engage likely match-eligible donors.

Double the Donation implemented 360MatchPro to screen donor emails, provide a streamlined matching gift search on donation forms, and automate targeted follow-ups tied to the organization’s CRM. In under 12 months the Alzheimer’s Association identified over $1.5M in match-eligible revenue, engaged 340K+ donors, sent 380K+ emails with a 50% open rate, and saw 70% of donors access matching gift forms or guidelines—driving measurable increases in donor submissions and recovered match dollars.

Alzheimer’s Association