Case Study: Southern California Public Radio (SCPR) achieves a 55% increase in matching gift revenue with Double the Donation's 360MatchPro

Southern California Public Radio (SCPR) - Customer Case Study

Southern California Public Radio (SCPR) needed a way to capture and follow up on employer matching gifts without draining staff time: donor support was strong, but manually identifying eligibility and prompting donors to submit matches was too labor-intensive. To solve that challenge, SCPR implemented Double the Donation’s 360MatchPro to automate match identification and follow-up beginning in August 2016.

Double the Donation’s 360MatchPro automatically detects match opportunities, adds matching gift prompts to confirmation pages and emails, and sends branded, timed outreach to donors, driving completions without extra staff effort. The result: a 55% increase in matching gift revenue, $60,000+ raised from matches, 75,000+ donors reached, a 1-hour average time to first email follow-up and a 60% match-email open rate, demonstrating clear measurable impact from Double the Donation’s solution.

Southern California Public Radio (SCPR)