Case Study: Leukemia & Lymphoma Society achieves ~48% increase in matching gift revenue and $1M+ projected annual growth with Double the Donation's 360MatchPro

Leukemia & Lymphoma Society - Customer Case Study

The Leukemia & Lymphoma Society (LLS) faced the challenge of tracking and driving employer matching gifts across many large fundraising campaigns and donation forms, which had become a full-time effort. To automate identification, follow-up, and reporting of match opportunities, LLS partnered with Double the Donation and deployed their 360MatchPro platform.

Double the Donation implemented 360MatchPro features such as email-domain screening, a streamlined employer search on donation forms, match details on thank-you pages, customizable automated emails from @lls.org, CRM sync, and a dashboard for prioritizing top prospects. As a result, LLS reports roughly a 48% year‑over‑year increase in matching gift revenue, expects annual matching revenue to grow by over $1 million, and has seen strong engagement metrics (100,000+ donors using the system, ~1 hour to first email follow-up, 61% open rate and 21% click rate) using Double the Donation’s solution.

Leukemia & Lymphoma Society

Caitlin

Director of Annual Giving