Case Study: Lung Cancer Research Foundation achieves 27% increase in matching gift revenue with Double the Donation (360MatchPro)

Integrating 360MatchPro with all their online donation forms helped Lung Cancer Research Foundation identify more than $336,000 in match-eligible donations

Lung Cancer Research Foundation, a national nonprofit focused on funding lung cancer research, needed a better way to capture employer matching gift revenue. Although they pursued matches previously, they lacked a robust, automated outreach strategy to identify match-eligible donors and drive submissions, so they turned to Double the Donation’s 360MatchPro to streamline that process.

Double the Donation implemented 360MatchPro across LCRF’s donation forms to capture employer data, display matching gift instructions on the confirmation page, and send automated follow-up emails. The solution identified $336,520 in match-eligible dollars, drove an email open rate of over 56% (vs. a ~20% industry average), and helped the Lung Cancer Research Foundation achieve a 27% increase in annual matching gift revenue.

Lung Cancer Research Foundation

Evan Bonsett-Veal

Senior Manager, Donor Database