Case Study: Humane Society International achieves a 17% increase in matching gift revenue with Double the Donation’s 360MatchPro

Humane Society International - Customer Case Study

Humane Society International (HSI) needed a way to identify and follow up with match-eligible donors without imposing a huge manual workload. HSI began using Double the Donation’s 360MatchPro in March 2019 to make matching gifts part of the donation flow after finding that thousands of potential matches were going unclaimed and manual outreach was impractical.

Double the Donation implemented 360MatchPro across HSI’s donation forms, thank-you pages, and email streams—adding a searchable company widget, dedicated matching-gift pages, branded automated emails, and domain screening to surface opportunities and drive completion. The results were measurable: HSI saw a 17% increase in matching gift revenue in year one, identified $225,000+ in match-eligible donations in 12 months, and delivered 64,000+ automated emails to donors through the Double the Donation platform.

Humane Society International

Ken Waldrop

Humane Society Program Manager