Case Study: Denver Rescue Mission achieves 40%+ increase in matching gift revenue and 54% boost in workplace giving with Double the Donation's 360MatchPro

Denver Rescue Mission - Customer Case Study

Denver Rescue Mission, a longtime Denver nonprofit raising about $31 million annually and serving people experiencing homelessness and addiction, struggled to track matching gift eligibility across a donor base of 70,000+. Manually identifying and following up with eligible donors made personalized outreach impossible, so in late 2017 they began using Double the Donation’s 360MatchPro to automate matching gift identification and outreach.

Double the Donation implemented 360MatchPro features including email domain screening, a matching gift search widget on donation forms, automated branded email workflows, thank-you page follow-ups, and CRM sync. The automation and customization drove measurable gains: within their first full fiscal year using Double the Donation’s guidance and plugin Denver Rescue Mission saw more than a 40% increase in matching gift revenue and a 54% increase in workplace giving revenue, with platform dashboards tracking six-figure match-eligible amounts and tens of thousands of targeted emails.

Denver Rescue Mission