Case Study: Central Texas Food Bank achieves $720K+ in match-eligible revenue with Double the Donation's 360MatchPro

Bank’s Use of Double the Donation’s 360MatchPro Automated Matching Gift Marketing Platform

Central Texas Food Bank, one of the nation’s largest food banks, wanted to capture “low-hanging” matching gift revenue by integrating matching gift marketing into its donation process. They partnered with Double the Donation and implemented the 360MatchPro automated matching gift marketing platform to automatically identify match-eligible donors at the point of gift and prompt them to submit employer matches.

Double the Donation integrated 360MatchPro into the Food Bank’s donation flows and CRM, using email screening, employer search on forms, and automated follow-ups to drive matches to completion. In under 12 months the Central Texas Food Bank identified more than $720,000 in match-eligible revenue, engaged 100,000+ donors via 360MatchPro, sent 73,000+ emails with a 40% open rate, and saw 51% of donors access matching forms or guidelines—boosting donor submissions and delivering detailed match-level data.

Central Texas Food Bank