Case Study: Atlanta Community Food Bank achieves 30% increase in matching gift revenue with Double the Donation (360MatchPro)

Atlanta Community Food Bank - Customer Case Study

The Atlanta Community Food Bank, which provides millions of meals across metro Atlanta and north Georgia, needed a scalable way to identify donor employer match eligibility and drive gift-matching revenue higher. To solve that challenge they partnered with Double the Donation and implemented the vendor’s 360MatchPro solution across donation forms, a dedicated matching gift page, and confirmation/thank-you pages.

Double the Donation’s 360MatchPro added a searchable company lookup, presented matching gift forms and guidelines, and deployed automated, branded email journeys tailored to eligibility and engagement. That setup generated more than 61,000 automated emails in 12 months, drove 72% of donors to high or moderate engagement with matching gift communications, and produced a 30% increase in matching gift revenue for the Atlanta Community Food Bank.

Atlanta Community Food Bank