Case Study: Atlanta Mission achieves a 7% increase in matching gift revenue with Double the Donation (360MatchPro)

360MatchPro by Double the Donation helped Atlanta Mission identify $134,000 in matching gift eligible dollars

Atlanta Mission, a decades‑old Atlanta-based nonprofit that provides meals, beds, counseling and life‑skills services to people experiencing homelessness, needed a better way to capture untapped corporate matching gifts. Working with Double the Donation and its 360MatchPro solution, Atlanta Mission sought an automated way to identify match‑eligible donors and drive timely follow‑up so matching gift potential wouldn't be missed.

Double the Donation’s 360MatchPro was embedded in the donation flow to screen email domains, autocomplete employer names, display match instructions on the thank‑you page, and send automated follow‑up emails. The implementation yielded a 7% increase in annual matching gift revenue, identified over $134,000 in match‑eligible dollars, achieved a 41% open rate on automated matching emails (vs. a 20% industry average), and drove 44% moderate‑to‑high donor engagement.

Atlanta Mission

James Barrell

Chief Information Officer