Case Study: ARCA strengthens its brand and improves user experience with Double Up Digital

ARCA expands its resource library with Double Up Digital

ARCA, a cash automation technology and recycling company, faced the challenge of modernizing its website to shift its focus from product awareness to building its brand authority. Their outdated site no longer reflected their industry leadership or effectively served their diverse client segments. They partnered with Double Up Digital for a website design and build to address this.

Double Up Digital implemented a solution that included a brand refresh and a restructured, user-friendly website. The new site features a bold visual design to highlight ARCA's technological authority and an expanded resource library to better serve clients. The project resulted in a web presence that aligns with ARCA's reputation for excellent service and solidifies its position as an industry leader. Double Up Digital also created a simpler backend experience, empowering ARCA to make their own site edits.

ARCA