Case Study: WNRN grows reach and engagement with Dotted Line Collaborations

WNRN drives 2M+ impressions in 45 days with Dotted Line Collaborations

WNRN, an independent radio station, faced the challenge of expanding its reach beyond its core loyal audience to connect with a larger group that shared its values of authenticity and independence. The vendor, Dotted Line Collaborations, was tasked with revealing the hidden scale of this audience and elevating the station from a beloved insider community to a broader cultural signal.

Dotted Line Collaborations implemented the "Independent As You Are" campaign, which reframed WNRN as a curator and a badge of identity for those who value authenticity. This solution successfully transformed the station into a growing cultural force, achieving over 2 million impressions in the first 45 days—545% above the planned goal—and drove 14,646 clicks with 12,348 site visits, increasing new users by 251%.

WNRN