Case Study: Villeroy & Boch strengthens customer and partner loyalty with dotSource’s Salesforce Loyalty Management

Villeroy & Boch launches loyalty programme in 5 months with dotSource

Villeroy & Boch, a world-leading premium brand for ceramic products, sought to increase loyalty among specialist craftspeople for their bathroom and sanitary projects. They partnered with the CRM agency dotSource to implement a modern loyalty programme using the Salesforce Loyalty Management module.

dotSource created a minimum viable product in just five months, enabling Villeroy & Boch to quickly benefit from a functional and innovative solution. The programme tiers members to allow for a differentiated sales approach and automatically informs sales representatives of upcoming changes, supporting proactive customer communication. This scalable solution from dotSource helps Villeroy & Boch retain both customers and partners in the long term.

Villeroy & Boch