Case Study: TROX achieves international B2B digital marketing success with dotSource

TROX reaches customers in 70+ countries with dotSource

TROX GmbH, a global leader in ventilation and air conditioning systems, recognized that its traditional B2B customer approach was becoming outdated. To secure long-term customer loyalty in a digital age, the company needed a professional digital marketing strategy and enlisted the digital marketing team of vendor dotSource to develop it.

dotSource created a comprehensive digital marketing concept for TROX, which included detailed target group personas and a new content strategy. They standardized the web tracking setup across all subsidiaries and trained TROX employees to use Google Analytics. This data-driven strategy provided a holistic view of customers and enabled personalized digital communication, allowing TROX to effectively track and respond to all marketing measures.

TROX