Case Study: Thüringer Aufbaubank strengthens CRM strategy with dotSource

Thüringer Aufbaubank completes CRM selection in 5 workshops with dotSource

Thüringer Aufbaubank, the development bank of the Free State of Thuringia, faced a challenge in acquiring and retaining customers amidst a new competitive landscape. The bank needed to determine the right CRM strategy and system to support a modern, data-driven customer journey. They engaged the digital agency dotSource for CRM strategy and system selection consulting.

dotSource conducted a series of workshops with various bank departments to isolate their exact requirements. This process resulted in a detailed requirements document that provided Thüringer Aufbaubank with personalized and well-founded recommendations for selecting a CRM system. dotSource's consulting ideally prepared the bank for its CRM implementation, putting it on a successful path toward digital transformation and enabling it to better inspire its customers.

Thüringer Aufbaubank