Case Study: STIHL Direct GmbH enhances online shop user experience with dotSource

Stihl Direct GmbH boosts online shop UX with dotSource after 2020 launch

Stihl Direct GmbH, the e-commerce subsidiary of the global power tool manufacturer STIHL, sought to improve the user experience and design of its online shop. To meet this challenge, they partnered with the vendor dotSource.

dotSource implemented an enhanced user experience design using agile methods and modern tools like UXPin and Miro. The solution included optimizing page navigation and product detail pages, improving the product search function with the FactFinder tool, and developing an innovative chain and guide bar advisor for purchasing. This resulted in a superior product discovery experience and clear purchasing advice for customers.

Stihl Direct GmbH