Case Study: SLV achieves future-ready content commerce with dotSource

SLV transforms B2B content commerce in 3 months with dotSource

SLV, a German manufacturer of high-quality lighting solutions, faced the challenge of modernizing its online presence. The decreasing importance of its print catalogue business and the limited functionality of its existing B2B online shop prompted the need for a change. SLV commissioned the vendor dotSource to develop a new content management strategy and to incorporate features that would equally appeal to its diverse B2B and B2C customer base.

dotSource implemented a new strategy and design focused on the different requirements of SLV's target groups. They developed personas and customer journeys to create a modern online shop that mixes emotional appeal with clear product information. The solution resulted in a high-performing prototype with a target-group-oriented content concept, setting the course for a future-proof content commerce platform. The revamped B2B shop now effectively communicates the warmth of light and emphasizes the high-quality, timeless design of SLV's products through high-resolution presentations.

SLV