Case Study: Seilerei Voigt optimises its B2B ordering process with dotSource and Adobe Commerce Cloud

Seilerei Voigt streamlines B2B ordering for 90 employees with dotSource

The customer, Seilerei Voigt Seil- und Hebetechnik GmbH, a long-established B2B supplier of ropes and sling equipment, faced the challenge of modernizing its digital sales processes. The company needed to optimize its website and ordering system to improve usability for its B2B audience and digitalize its service offerings. To address this, they partnered with vendor dotSource, who implemented a new B2B online shop using Adobe Commerce Cloud.

dotSource redesigned and relaunched the online shop, creating a modern e-commerce presence with an intuitive layout and navigation. A key part of their solution was the integration of a product configurator to handle the company's diverse portfolio. The vendor's work, which also included a new UX design and SEO strategy, resulted in an optimized and user-friendly ordering process, preparing the traditional company for a digital future.

Seilerei Voigt Seil- Und Hebetechnik GmbH