Case Study: RENO achieves data-driven personalization with dotSource and Salesforce Marketing Cloud

RENO streamlines data-driven marketing across 4,500 employees with dotSource

The customer, Reno, a European shoe retailer, faced the challenge of utilizing its vast customer data and existing Salesforce systems more effectively to enable personalized, data-driven marketing campaigns. The vendor, dotSource, was engaged to help optimize Reno's use of the Salesforce Marketing Cloud and Service Cloud to achieve more targeted customer outreach.

dotSource implemented a solution that included configuring Salesforce, segmenting customer data, and creating customer journeys and dashboards. This system optimization, supported by hands-on training for Reno's team, enabled highly personalized email campaigns with dynamic content like individual voucher codes. As a result, Reno can now work in a more data-driven way to effectively retain and win back customers across all touchpoints.

Reno