Case Study: Messe Erfurt GmbH boosts visibility and clicks with dotSource digital marketing

Messe Erfurt GmbH quadruples clicks in 6 months with dotSource

Messe Erfurt GmbH, a major German trade fair and event location, sought to increase its visibility to attract both exhibitors and visitors. To strengthen its brand and position itself as an innovative B2B service provider, it partnered with the digital marketing vendor dotSource for a strategic solution.

dotSource implemented a comprehensive digital marketing strategy that included optimized Google Ads campaigns and target-group-specific social media advertising on Facebook, Instagram, and LinkedIn. This approach successfully communicated Messe Erfurt's unique offerings, such as its streaming studio. As a result, the number of clicks from the brand campaign quadrupled within six months, significantly increasing visibility among both B2C and B2B target groups.

Messe Erfurt GmbH