Case Study: MDR-Werbung achieves a modern, user-friendly online presence with dotSource

MDR-Werbung reaches 3 million people a day with dotSource

MDR-Werbung GmbH, a subsidiary of Mitteldeutscher Rundfunk (MDR) that markets advertising space and sponsorships, commissioned dotSource to completely relaunch its outdated online presence. The challenge was to create a new design optimized for all devices, improve user-friendliness, and integrate a small online shop for publications, all while better serving the needs of potential advertisers.

dotSource implemented a fully-responsive, modern design with a focus on optimizing the user experience and performance. The solution included a target group analysis, the creation of proto-personas, and the integration of a web shop. The resulting relaunch significantly improved the site's usability, making it easier for users to navigate and find relevant contact information. The new online presence also allows interested parties to purchase marketing studies more easily through the integrated shop.

MDR-Werbung