Case Study: KWS SAAT harmonises B2B e-commerce and service portal with dotSource

KWS SAAT SE & Co. KGaA launches a multi-client platform in 7 months with dotSource

The customer, KWS SAAT SE & Co. KGaA, one of the world's largest seed producers, faced the challenge of having separate and disconnected online systems for its shop and service portal. This created a poor user experience, requiring a double login. KWS approached vendor dotSource to combine these systems into a single, harmonized platform using Salesforce B2B Commerce.

dotSource implemented a multi-client platform using an MVP approach, beginning with the German sugarbeet market. The solution seamlessly integrated the shop and service portal, eliminating the dual login and creating a uniform user experience. This allowed KWS to directly link content and services to products, carry out further rollouts with less effort, and gain real-time marketing insights.

KWS SAAT SE & Co. KGaA