Case Study: ISMA AG improves B2B communication and 24/7 data access with Salesforce Service Cloud by dotSource

ISMA AG accelerates queries 24/7 with dotSource

ISMA AG, an umbrella company for independent hearing aid acousticians in Germany, faced a challenge with its outdated, centralized Access database. This system required all queries to go through a single employee, slowing down B2B communication and hindering the growth of its franchise model. To overcome this, they partnered with vendor dotSource to implement a new CRM system, the Salesforce Service Cloud.

dotSource implemented Salesforce Service Cloud, migrating the existing franchisee data to the new platform and providing thorough user training. The solution resulted in significantly faster query times, as data can now be retrieved 24/7 from any mobile device. The new system provides a flexibly scalable platform that supports ISMA AG's sales activities and facilitates its continued growth.

ISMA AG