Case Study: Geschenkidee improves conversions with dotSource A/B testing

Geschenkidee lifts checkout entries by 18.6% with dotSource

Geschenkidee.ch, a Swiss online retailer, wanted to continuously optimize its e-commerce platform by gaining better insights into user behavior. To make strategic decisions based on well-founded data, the company sought to introduce A/B testing with the support of the digital agency dotSource.

dotSource began by conducting a UX audit and using the PIE framework to prioritize optimization ideas. They then implemented A/B tests using Google Optimize, Tag Manager, and Analytics, focusing on simplifying the mobile purchase path. This solution led to significant results, including an 18.6% increase in users entering the checkout and an 11.2% uplift in transactions, ultimately boosting sales for Geschenkidee.ch.

Geschenkidee