Case Study: C&A improves checkout usability and conversion with dotSource

C&A optimizes checkout usability in 2 months with dotSource

The customer, fashion retailer C&A, faced a challenge with its online checkout process. The vendor dotSource was engaged to conduct usability and conversion optimization for the entire checkout route.

dotSource implemented a solution that involved putting the checkout functions through numerous tests to identify vulnerabilities. This allowed them to make specific recommendations for improvement. As a result, dotSource optimized the entire checkout process for C&A, which benefited the client by providing an optimized solution ready for international rollouts.

C&A