Case Study: Britax Römer achieves a seamless content-to-commerce customer journey with dotSource and Salesforce Commerce

Britax Römer boosts digital commerce with dotSource and serves a 40% market share in Germany

Britax Römer Kindersicherheit GmbH, a manufacturer of pushchairs and child car seats, needed to provide an ideal online customer journey for safety-conscious parents. Their challenge was to ensure their existing e-commerce platform ran smoothly and to optimize it to better inform customers before a purchase. They partnered with dotSource, who used Salesforce B2C Commerce for the solution.

dotSource implemented a comprehensive solution, beginning with a code review and creating a roadmap for optimization. They developed the shop architecture to perfectly combine content and commerce, implementing features like the Page Designer. The result was a fresh, user-friendly platform with a seamless customer journey, improved through continuous conversion rate optimization and smart digital marketing that increased the brand's visibility.

Britax Römer Kindersicherheit GmbH