Case Study: BayWa achieves a standardized CMS and PIM integration with dotSource

BayWa standardizes CMS across the entire group with dotSource and connects product data in real time

dotSource worked with Formel-Pro, a building materials brand owned by BayWa AG, to address the challenges of a non-standardized content management system and error-prone manual product data maintenance. The goal was to create a CMS channel capable of content commerce.

dotSource migrated the website from TYPO3 to Bloomreach Experience Manager (brXM), standardizing the CMS across the BayWa group. They extended an existing interface to connect brXM to the PIM and SAP Commerce systems, enabling real-time data synchronization. This integration automated content like videos and downloads, improved processes, and created a reusable framework for future brand sites within the group.

BayWa