Case Study: BayWa achieves a modern content commerce website with dotSource and Bloomreach Experience Manager

BayWa modernizes Südpellets with dotSource and standardizes CMS across the group

The customer, Südpellets (a brand of BayWa AG), needed to migrate its website from TYPO3 to a modern CMS and build a new web platform with integrated e-commerce capabilities for selling wood fuels. The goal was to create an appealing brand presence with a checkout feature to allow customers to order conveniently. They partnered with vendor dotSource to implement this using the Bloomreach Experience Manager.

dotSource executed an agile project to migrate the site and build the new CMS channel within a tight timeframe. The solution modernized the website, made content management and data maintenance significantly easier, and standardized the CMS across the BayWa group. The new platform with its commerce features positions Südpellets for expected sales increases.

BayWa