Case Study: BayWa boosts personalized multi-channel marketing with dotSource and SAP Marketing Cloud

BayWa increases newsletter frequency with dotSource and SAP Marketing Cloud for 20,000 employees

BayWa AG, a major German agricultural trader and renewable energy company, faced the challenge of modernizing its marketing automation to replace outdated newsletter tools and personalize customer communications. To achieve this, they engaged the digital agency dotSource to implement and integrate SAP Marketing Cloud into their existing system landscape.

dotSource supported BayWa through requirements elicitation and an agile implementation, which included designing an MVP and providing employee training. This solution allowed for a seamless transition with no interruption to newsletter services. The project was a success, resulting in an increased newsletter frequency and high opening rates, which strengthened customer loyalty and optimized the customer experience.

BayWa