Case Study: BayWa achieves cross-channel e-commerce success with dotSource

BayWa expands its e-commerce landscape across 2 online shops with dotSource

BayWa AG, a large German agricultural trader and renewable energy group, faced the challenge of digitizing its complex B2B and B2C sales processes across different business units. They sought to create a unified e-commerce landscape that could handle diverse customer needs, from building materials to agricultural products, while also accommodating weak mobile infrastructure in rural areas. They partnered with the digital agency dotSource to implement this platform using SAP Commerce.

dotSource developed and expanded a cross-channel e-commerce landscape for BayWa, integrating it with existing ERP and PIM systems. The solution digitally mapped complex offerings like delivery subscriptions, machinery leasing, and business account management. The result was a successfully consolidated system, launching an online shop for building materials in 2017 and another for agriculture in 2019, which prepared BayWa for the future in platform business and provided a sophisticated, personalized customer experience.

BayWa