Case Study: ATR Landhandel modernizes B2B e-commerce with dotSource and Adobe Commerce

ATR Landhandel modernizes B2B commerce with dotSource after nearly 100 years in agriculture

The customer, ATR Landhandel GmbH, an agricultural trader, needed to modernize its digital customer journey and replace its existing B2B customer portal. To address this challenge, they partnered with vendor dotSource to implement a new multi-client e-commerce system using Adobe Commerce.

dotSource developed a modern online shop for ATR Landhandel that featured a live price calculator for generating personalized quotations and was hosted on a cloud-based multi-client platform via Microsoft Azure. This solution provided an intuitive system for order processing, allowed for synergy effects with other group companies, and created a scalable, future-proof e-commerce platform for the agricultural wholesaler.

ATR Landhandel GmbH