Case Study: AgrarOnline GmbH improves user experience and conversion rates with dotSource UX consulting and A/B testing

AgrarOnline GmbH improves website optimization since 2020 with dotSource

AgrarOnline GmbH, operating the myAGRAR online shop for agricultural supplies, sought to enhance its in-house expertise in user-centric development and data-based decision making for its e-commerce platform. To address this challenge, they partnered with their long-standing digitalization vendor, dotSource, for UX consulting and conversion rate optimization services.

dotSource implemented a solution that included practical knowledge transfer through workshops, prototyping a fresh web design, and mobile optimization. They utilized tools like Google Optimize for A/B testing to help myAGRAR examine optimization ideas and make data-based decisions on further development. The dotSource team also trained myAGRAR's employees on innovative methods and testing tools, which equipped them for future optimizations and led to an improved user experience for customers.

AgrarOnline GmbH