Case Study: ZOOT boosts keyword coverage and conversions with Dotidot

ZOOT increased its keyword coverage and boosted conversions by 155 %

ZOOT, a retailer specializing in apparel and shoes, faced the challenge of very low keyword coverage for its product categories. With over 1,000 ineffective category campaigns, the company needed a way to efficiently create and target more specific, relevant keywords to reach its audience. ZOOT turned to the vendor Dotidot and its marketing automation solution to address this priority.

By implementing Dotidot, ZOOT was able to use automation to create incredibly relevant campaigns for every single category, utilizing variables like stock availability and discounts. This solution from Dotidot led to a huge increase in keyword coverage and web traffic. The results were significant, including a 155% growth in conversions and a 199% increase in click-through rate, allowing ZOOT to grow its AdWords investment by 100% while simultaneously increasing its ROI.

ZOOT