Case Study: Ochutnej Ořech grows net profit by 150% with Dotidot

Ochutnej Ořech grows net profit 150% with Dotidot

Ochutnej Ořech, a Czech online retailer of nuts and healthy snacks, faced a significant challenge with their Google Performance Max campaigns. Despite solid PPC management, up to 70% of their product catalog was not being promoted, receiving no impressions or sales. Furthermore, their team was spending 10-12 hours per week on manual campaign maintenance, which hindered growth and made scaling into new markets difficult. They partnered with vendor Dotidot to address this using their product analytics.

Dotidot implemented an automated, profit-first segmentation strategy that broke the product catalog into performance-based groups, allowing the full catalog to be actively promoted. This solution eliminated over 40 hours of manual work per month. The results were substantial, including a 150% net profit growth and 124% more conversions in the Czech Republic, plus a 72% net profit increase in Slovakia. Dotidot provided a scalable blueprint for the client's future expansion.

Ochutnej Ořech