Case Study: Notino achieves 32% more conversions with Dotidot

Notino gains 32% more conversions with Dotidot

Notino, a major European online beauty retailer, faced the challenge of determining if newer, automated Google Ads formats like Performance Max could deliver the same scale and control as traditional Search campaigns to support their long-term growth. They partnered with the vendor Dotidot to test their advanced, segmented Search campaigns against a classic mix of Google's automated formats.

Dotidot implemented a smart, segmented Search campaign structure that dynamically generated keywords and used personalized ad content. This solution from Dotidot significantly outperformed the automated formats, achieving 45% more clicks and 32% more conversions in Ireland, plus 28% more clicks and 27% more conversions in Lithuania, proving the continued power and relevance of a well-structured Search strategy.

Notino