Case Study: MTBIKER scales revenue and ROAS with Dotidot

MTBIKER boosts PMax revenue 735% with Dotidot

MTBIKER, a leading cycling portal and e-commerce store in the CEE region, faced the challenge of scaling its ad spend and revenue during its peak season without losing efficiency. Their existing Google and Meta campaigns were stable but left significant potential untapped, lacking product-level segmentation and a performance-driven structure. They partnered with vendor Dotidot to implement a more data-driven approach.

Dotidot replaced MTBIKER's broad campaigns with a structured, segmented strategy across both Google PMax and Meta ads. The solution involved categorizing products by performance to allocate budget intelligently. This strategy drove a 735% year-over-year revenue growth for PMax in February and increased Meta ROAS by 128%, all while maintaining a high level of efficiency and order fulfilment.

MTBIKER