Case Study: Marketing Makers achieves lower CPC and higher ROAS with Dotidot

How automation streamlined campaign maintenance for Marketing Makers

Marketing Makers, a full-service marketing agency, was challenged by its client, a B2B course provider, to make its advertising more cost-effective and reach ambitious KPIs. The client was struggling with steadily climbing CPCs and the large costs associated with manually managing their campaigns. The agency turned to the vendor, Dotidot, to use its marketing automation solution.

Dotidot implemented automated campaigns for the client by utilizing product feeds and adding synonyms to course titles to generate highly relevant keywords. This solution led to a significant measurable impact: a 50% decrease in average CPC, a 170% increase in ROAS, and a 70% reduction in the time needed for campaign maintenance. This allowed Marketing Makers to focus on other strategic work while the Dotidot campaigns ran efficiently on autopilot.

Marketing Makers

Michal Blazek

Co-Founder