Case Study: CEZ Group simplifies and scales Search campaigns with Dotidot

CEZ Group streamlines search campaigns with Dotidot and Google Sheets

The CEZ Group, a leading energy company in Central and Eastern Europe, faced the challenge of managing its complex and broad search campaigns for both commodity and non-commodity services. Their agency, Acomware, needed to simplify management and boost efficiency without access to standard e-commerce product feeds, which hindered campaign control and development. They turned to the vendor Dotidot for a solution.

Acomware implemented a solution using Dotidot by connecting it to Google Sheets, which served as a flexible custom data source. This setup enabled the dynamic and automated generation of campaigns, including ads, keywords, and structure, which were then distributed across Google Ads and Sklik. Using Dotidot in this way freed up time, improved campaign control, and resulted in a smarter, faster, and more strategic approach to search advertising for the CEZ Group.

CEZ Group