Case Study: Brasty achieves 163% higher Facebook ad conversion rates with Dotidot

Brasty increased conversion rate of Facebook ads by 163 %

Brasty, an online retailer operating in 10 European countries, faced a significant challenge in managing its vast portfolio of Facebook PPC campaigns. As their advertising budget grew to hundreds of thousands of euros per month, their specialists were overwhelmed by the time-consuming administration and high costs of most automation platforms. They needed a solution to automate repetitive tasks and harness the superior performance of dynamic ads over their traditional static formats.

By implementing Dotidot's marketing automation platform and its Image Editor tool, Brasty streamlined its campaign creation and management. The solution from Dotidot saved the company 50% of the time previously spent on routine tasks and allowed for detailed campaign segmentation and region-specific dynamic banners. This led to a measurable impact: investments in dynamic product ads increased by over 600%, and these campaigns maintained a 163% higher conversion rate compared to static creative content.

Brasty

Denis Vyslouzil

PPC Specialist