Case Study: Boataround achieves faster Smart Bidding learning with Dotidot

BoatAround cuts ad groups by 10× with Dotidot

Boataround, one of Europe's leading boat rental platforms, faced a significant challenge in managing its large and complex Google Ads account. The account had grown to nearly 20,000 ad groups, making it difficult to handle. This structure caused hours-long sync times and fragmented conversion data, which prevented Dotidot's Smart Bidding from learning effectively and optimizing performance.

Dotidot implemented a new hybrid campaign structure using its keyword-level Final URL support. This solution consolidated long-tail products into shared ad groups to provide Smart Bidding with enough data, while keeping high-value products in individual ad groups for control. The result was a 10x reduction in ad groups, faster Smart Bidding learning cycles, and 100% landing page accuracy for every keyword, all achieved without sacrificing relevance.

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