Case Study: Alza.cz boosts PPC ad volume by 46% with Dotidot

Alza.cz boosts PPC ad volume by 46% with Dotidot

Alza.cz, a major Central European e-commerce retailer, faced the challenge of efficiently automating PPC campaigns for its vast and diverse product portfolio across multiple countries. Manually creating and managing millions of ads for Google and Microsoft Ads was nearly impossible, hindering their ability to cover all products and respond to changes. To solve this, Alza implemented the Dotidot marketing automation platform.

Using Dotidot, Alza automated its ad creation and management, achieving 100% coverage of its product portfolio. This resulted in a 46% increase in PPC ad volume and a 70% growth in search ad volume year-over-year. The solution also significantly improved efficiency, delivering a return on marketing investment of up to 40% for selected categories and freeing Alza's team to focus on strategy and analysis.

Alza.cz