Case Study: Alza.cz achieves 25% more clicks and 20% ROI growth with Dotidot

Alza.cz boosts clicks by 25% with Dotidot

Alza.cz, a major Central European e-commerce and marketplace platform, faced the challenge of efficiently managing and optimizing hundreds of thousands of product data feeds for comparison sites across multiple countries. Their data was sourced from different systems, and making adjustments required significant programmer involvement. They chose the Dotidot platform for its feed management and PPC automation tools to gain control and make data modifications without developer help.

By implementing Dotidot, Alza.cz was able to easily combine, enrich, and optimize its product data. This solution led to a 31% improvement in product matching on comparison sites, a 25% increase in clicks, and a 20% growth in return on investment. Furthermore, the use of Dotidot saved the company 20 hours of programmer work per month.

Alza.cz