Case Study: Agatha’s Welt scales ROAS across 7 markets with Dotidot

Agatha’s Welt grows revenue 109.5% in Germany with Dotidot

Agatha’s Welt, a European e-commerce retailer specializing in children's toys, faced declining Performance Max campaign results and unreliable GA4 data ahead of the critical Q4 season. Their manual, quarterly optimization process was not scalable across their seven markets. They partnered with Dotidot to implement a data-driven automation solution.

Dotidot unified the client's Google Ads, GA4, and ERP data into a single intelligence layer to enable dynamic, ROAS-based product segmentation. This automated system continuously optimized spend, prioritizing top performers and suppressing budget burners. The solution delivered significant revenue and ROAS growth across all markets, including a 109.5% revenue increase in Germany and a 348% ROAS growth in Croatia, all while fully automating their structure for the Q4 peak.

Agatha’s Welt