Case Study: MS&AD Insurance Group boosts AI-powered policy add-ons with dotData

How Insurer MS&AD Powered Its Marketing Engine

MS&AD Insurance Group, a global non-life insurance provider, identified digital transformation as a key initiative to improve customer value and revenue growth. Their challenge was a lack of in-house data science expertise to build the AI capabilities required for their strategy. They partnered with vendor dotData and utilized its AI automation platform to develop their intelligent system, MS1 Brain, which provides policy recommendations to their agencies.

By implementing dotData, MS&AD automated the entire data science process from raw data to working models, which accelerated their AI development lifecycle by 10 times. The solution also provided the necessary transparent and explainable AI for their agents to trust the recommendations. The results included a 250% increase in the rate of add-on special clauses, and the system now supports over 30,000 agencies with AI-powered policy recommendations.

MS&AD Insurance Group

Takashi Matsumura

General Manager, Digital Strategy